The Florence Residences

With the latest introduction of this mega development in District 19, new home seekers in the northeast region looking to relocate or to upgrade their existing property, will certainly be thrilled in welcoming the news as it would mean having more choices for them. The former Florence Regency is set to be the next blockbuster project in 2019 that promises great housing option for the sophisticated palates.

Read on to find out more about this new and exciting development coming on stream now!

The Florence Residences Project Summary

Project Name:The Florence Residences (悦湖苑)
Developed by:Florence Development Pte Ltd (Logan Property Holdings)
Development Type:Private Residential Property (私人公寓)
Street Address:Hougang Avenue 2, Singapore
Postal District:19
Tenure:99 years
Site Area:389,000 square foot (approx.)
Gross Plot Ratio:2.8
No. of Units:1410
Expected T.O.P:To be advised

The Florence Residences

The former residential development sitting on this plot of land is one of the last few privatised HUDC estate in the northeast region. It went through their first and successful collective sale (en-bloc) movement attempt in 2017 and was sold via a private treaty arrangement deal to Hongkong listed real estate giant Logan Property (Singapore) at the price of $629 million.

The Florence Residences

The Florence Residences will be developed on a large land parcel, bestowed with 389,000 sq ft area on site while supporting a total gross floor area of more than 1.1 million sq ft. It will be a contemporary high-rise residence with a gross plot ratio of 2.8 after the redevelopment.

To make it more palatable, the land price works out to $842 per square foot (psf) per plot ratio after factoring in the differential premiums of lease topping up etc. It further ensures a comparable and competitive selling price quantum in the precinct moving forward.

About The Florence Residences

With more than a thousand residential units planned in this sizeable development, the wide-ranging household layout between a single bedroom to a family-size configuration will almost certainly appeal to home buyers across the board. Even if you’re purchasing the condo in view of a long-term investment or simply as an upgrading abode with your family members.

The Florence Residences is situated in a superior locale with good attributes along Hougang Avenue 2 and Florence Road. It is adjacent to the landed property clusters, Serangoon Junior College and across the stadium, sports and swimming complex. Granted with a high-rise project, many of the new residents here including homeowners of lower floors will enjoy its 270-degree unblocked view to the immediate surroundings.

It is certainly an iconic landmark from the towering façade in the making…

Standing prominently on a matured residential estate, the subject site is near Kovan MRT and Hougang MRT Station which is poised to become an interchange station when the planned Cross Island Line is completed. Apart from being close to all local amenities in the Kovan and Hougang neighbourhood, you’ll also be pampered by the comprehensive range of full condominium facilities at home.

Will you be one of the proud home owners of this awe-inspiring development?

Where Do I Begin?

The Florence Residences will be launching in the coming months, you’re encouraged to register online if you’re keen to arrange a viewing as well as to receive any further updates prior to the grand official opening. Thank you!